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As more and more singles migrate to free social networking sites, however, the profitability of dating services is narrowing to those services with the best reputations and largest network communities.One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.And un-shockingly, it’s estimated that 59 percent of women and 53 percent of men decrease their actual weight while trying to attract mates on online sites.List of Niche ideas in the Online Dating Industry Many dating sites allow users to filter their search results based on age, geographic location and education level, but there are very few, if any, dating sites based on these specific criteria.
In fact, online dating sites rank as the third most popular compared to other paid content sites that fill Internet.
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The result of this spending is seen on the company’s bottom line.
It’s estimated that some 20 million Internet users will visit an online dating site at least once a month.