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Bulova perfects a new concept in the watch industry with total standardization of parts.

This revolutionizes the servicing of watches in the industry.

Designed to retail at .95 to .95, Caravelle competes with non-jeweled watches in the same price range.

1941 Continuing its tradition of advertising firsts, Bulova airs the first television commercial: a simple picture of a clock and a map of the United States, with a voice-over proclaiming, "America runs on Bulova time." 1941 also marks the year that the Bulova Board of Directors adopts a resolution to manufacture products for national defense at actual cost.

Throughout World War II, having perfected the skill of creating precision timepieces, Arde Bulova, Joseph's son, works with the U. government to produce military watches, specialized timepieces, aircraft instruments, critical torpedo mechanisms and fuses.

1956 Bulova completes negotiations to co-sponsor the Jackie Gleason Show, a one-hour live television show airing Saturday nights from eight to nine o'clock.

This is the first time in history that any watch or jewelry allied industry has made a sponsorship commitment of such magnitude.

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