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Love is not a niche market so the potential is limitless. We’ve seen quite a bit of growth following our success at the UK Online Dating Awards: Best New Dating Site 2015 and Innovation in the Dating Industry 2016.The plan for 2016 is to capitalise on this initial buzz using a combination of social media, gorilla marketing, targeted articles and viral videos.We must have recoded the site 6 times and streamlined our model at least 4 times.We plan to expand across the English speaking countries, then throughout Europe.His investment lets her know he is specifically interested in her.From a safe and informed point of view she can decide where it goes.Though an impassable divide it had inadvertently created a net of safety between us where neither of our space could be entered, or not at least, without a clear invitation.
By removing the selling yourself mentality often associated by online dating we can ensure refreshingly honest profiles.
Had it not been for the barrier between us who knows what might have happened?
At home later that evening I started to think about the relevance of the barrier.
The sentiment from our market research was; a red herring of wasted time.
It seems technology has yet to find a way to incorporate a human touch in online dating selection. This process reduces the time spent on a ‘daily mismatch’ whilst giving users an instant compatibility reference point.