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The breakup had been painful, but Rivka was looking to get back on the dating circuit.“I don’t think I ever would have seen myself going through an online forum to date,” said the recent Ivy League graduate living on the Upper West Side, citing a background in mixed-gender educational and social settings.Get Jewish Week's Newsletter by email and never miss our top stories Free Sign Up Her matchmaker is part of a newly launched program called OU-JLIConnections, a partnership between the Orthodox Union’s Jewish Learning Initiative on Campus and the popular Orthodox dating site Saw You At Sinai, which relies mostly on matchmakers browsing online dating profiles.OU-JLIConnections uses campus Jewish educators who know the students as matchmakers rather than Saw You At Sinai’s randomly assigned shadchans.“We hope that students see this as another way we want to look out for them, and be involved in their lives.” OU-JLIConnections, which operates on 21 college campuses and serves nearly 4,500 students a year, was started at the initiative of Rabbi Reuven and Shira Boshnack, the OU-JLIC educators at Brooklyn College.

In contrast to what she characterizes as “environment of wandering,” created by apps in which daters keep seeking a more perfect person in an endless sea of possibilities and never allow a relationship to develop, a shadchan helps encourage communication and compromise to help a couple build a rapport.“You know what you’re attracted to, you know what you’re interested in; it’s tough for someone else to make those decisions for you.” As the gig economy creates increasing expectation for intensely customizable and immediately accessible services — from ride sharing to grocery delivery — questions about the usefulness of a standardized matchmaking system that involve less input on the part of the user continue to emerge.And while Saw You At Sinai and its affiliates are traditional in their commitment to the importance of the matchmaker, their payment model — based on couples paying matchmakers directly upon a successful engagement — hews neatly to a model similar to Uber and other on-demand direct service companies.The day before she deleted it, though, she matched with a guy — the guy who is now her boyfriend.They never actually connected through the app, but soon went on a date set up through JLIConnections.

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